Dan Haggart and his sons, are fitness enthusiasts that maintain a daily conditioning regimen.
Once, after a marathon, the Haggart's noticed several elite runners taking a shot of a deep red
beverage at the end of the race. So, they approached several elite runners and
asked them what they were drinking.

The beverage they were drinking was straight tart cherry juice.  The runners said the juice helped
with muscle recovery. They also mentioned that the juice was, as advertised, extremely tart.

The Haggart's are food industry veterans. The idea that an all-natural beverage
could help muscle recovery was a potential health breakthrough that should
not be limited to use by elite runners. They saw it as a product line that could
flourish in the current environment of health conscious, active consumers.

Research revealed that Montmorency tart cherries were nutrient dense, containing a rich
combination of health benefits. Yes, they were tart. VERY tart.
Finding no truly potent options on the market, they introduced the Montmorency tart
cherry into their daily routine and within days, they felt the impact of tart cherries in
reducing inflammation and speeding muscle recovery.

But something had to be done about the extreme tart flavor. After months of
exploration and experimentation, they discovered that combining USA grown
Montmorency tart cherries from Michigan with a small amount of sweet Bing variety cherries
from Washington state, resulted in a delicious, highly potent beverage that is
packed with antioxidants and the highest anti-inflammatory properties in the industry.

Since this all-natural blend uses the entire cherry – pulp, skin, and all – and nothing
but the cherry, they named it CHERRiSH. They ended up with a functional beverage
that not only includes the high concentrations of antioxidants and unmatched
anti-inflammatory properties, but also a beverage that helps boost the
immune system, supports faster muscle recovery, and improves sleep patterns.