The CHERRISH story
Dan Haggart and his sons, Matt, and Ryan are fitness enthusiasts that maintain a daily conditioning regimen. Once, after a marathon, the Haggart's noticed several elite runners taking a shot of a deep red beverage at the end of the race. So, they approached several elite runners and asked them what they were drinking.
The beverage they were drinking was straight tart cherry juice. The runners said the juice helped with muscle recovery. They also mentioned that the juice was, as advertised, extremely tart.
The Haggart's are food industry veterans. The idea that an all-natural beverage could help muscle recovery was a potential health breakthrough that should not be limited to use by elite runners. They saw it as a product line that could flourish in the current environment of health conscious, active consumers.
Research revealed that Montmorency tart cherries were nutrient dense, containing a rich combination of health benefits. Yes, they were tart. Very tart. Finding no truly potent options on the market, they introduced the Montmorency tart cherry into their daily routine and within days, they felt the impact of tart cherries in reducing inflammation and speeding muscle recovery.
But something had to be done about the extreme tart flavor. After months of exploration and experimentation, they discovered that combining USA grown Montmorency tart cherries from Michigan with a small amount of sweet Bing variety cherries from Washington state, resulted in a delicious, highly potent beverage that is packed with antioxidants and the highest anti-inflammatory properties in the industry.
Since this all-natural blend uses the entire cherry – pulp, skin, and all – and nothing but the cherry, they named it CHERRiSH. They ended up with a functional beverage that not only includes the high concentrations of antioxidants and unmatched anti-inflammatory properties, but also a beverage that helps boost the immune system, supports faster muscle recovery, and improves sleep patterns.
THE CHERRiSH TEAM
WHERE DO WE GET OUR TART CHERRIES?
The tart cherry concentrate in CHERRiSH comes from Rowley and Hawkins Fruit Farms, family owned and operated in Washington State. They grow a variety of fruits and vegetables but their main crop is tart cherries. They employ 10-15 people year-round to take care of their orchards; many are family, along with their friends who help out at harvesting times.
Fruit is in their blood and growing it has come natural for over 6 generations, dating back all the way to the 1800s in England. In 1981, their family left a successful family farm in Payson, Utah to pioneer the tart cherry industry in Washington State.
Their Spanish skills and excitement are an asset to their company and they have definitely proven that a “family who works together, stays together.” Knowledge and experience that has been passed down from one generation to the next helps them provide only the best for their customers like CHERRiSH.
They currently operate 800 acres, centered in Basin City, Washington. As Rowley & Hawkins Fruit Farms grew, their cherry processing line, Northwest Tart Cherry, was developed in 1984 to fulfill their tart cherry processing needs. Their families join the CHERRiSH YOUR HEALTH family in the belief that fruit is an important and essential part of a healthy and successful life, and together they do everything they can to provide the best for you and your family.