Dan Haggart and his sons, are fitness enthusiasts that maintain a daily conditioning regimen. Once, after a marathon,
the Haggart's noticed several elite runners taking a shot of a deep red beverage at the end of the race.
So, they approached several elite runners andasked them what they were drinking.

The beverage they were drinking was straight tart cherry juice.  The runners said the juice helped with
muscle recovery. They also mentioned that the juice was, as advertised, extremely tart.

The Haggart's are food industry veterans. The idea that an all-natural beverage could help muscle recovery
was a potential health breakthrough that should not be limited to use by elite runners.
They saw it as a product line that could flourish in the current environment of health
conscious, active consumers.

Research revealed that Montmorency tart cherries were nutrient dense, containing a rich combination
of health benefits. Yes, they were tart. VERY tart. Finding no truly potent options on the market,
they introduced the Montmorency tart cherry into their daily routine and within days,
they felt the impact of tart cherries in reducing inflammation and speeding muscle recovery.

But something had to be done about the extreme tart flavor. After months of exploration and
experimentation, they discovered that combining USA grown Montmorency tart cherries
from Michigan with a small amount of sweet Bing variety cherries from Washington state,
resulted in a delicious, highly potent beverage that is packed with antioxidants and
the highest anti-inflammatory properties in the industry.

Since this all-natural blend uses the entire cherry – pulp, skin, and all – and nothing but the cherry,
they named it CHERRiSH. They ended up with a functional beverage that not only includes the
high concentrations of antioxidants and unmatched anti-inflammatory properties, but also
a beverage that helps boost the immune system, supports faster muscle recovery, and improves sleep patterns.