Created by Dan Haggart, an avid long-distance runner who looked around after his races and saw all the die-hards drinking small bottles of tart cherry juice concentrate, he thought "we need a ready-to-drink juice rather than a harsh concentrate", and the beginnings of CHERRiSH was born. Still running into the 'too tart' problem, he decided to add in the flavor and nutrition profile of the sweet Bing, and that's where the magic happened - a true example of the innate, almost mystical intelligence of nature.


DANIEL HAGGART - MANAGING PARTNER Dan has been the managing partner of CHERRiSH for the past six years. Dan created the product, developed the marketing strategy and engaged strategic business relationships with suppliers, co-packers, designers and retail accounts. He developed the Advisory Board and has built strong relationships with the present investors, marketing and higher management. You can find Dan every morning, very early, running the streets of Bellevue or in the gym. Dan has a very active life outside the office as an avid snow skier, hiker, fisherman, and golf enthusiast with a goal to take advantage of all the Northwest has to offer. He and his wife of 52 years, Kathy, also love to travel the globe and spend time with kids and grandkids in Mexico.

JERRY LOE - COO Jerry has a long career in the computer technology business with Cray, and later, Tara Computer, acting as V.P. for worldwide sales and service as well as COO. Jerry has a degree in engineering from MIT and a MBA from Harvard. He brings a great skill set to CHERRiSH operations, accounting and production. When he is not at CHERRiSH, you can find Jerry on the golf course or enjoying his time with the grandchildren.

JIM CORBETT - V.P. BUSINESS DEVELOPMENT Jim has had a proven background in developing new accounts in industries from legal software, asset management and computer software. Jim is presently heading up our Athletic Channel and Athletic Clubs as well as developing new accounts in the Retail Channel. Jim has no shortage of hobbies and outside interests. He loves to play just about any musical instrument with strings (guitar, fiddle, and uke). He has written many songs, two golf books, and a full-length play. Spending time with his young grandson now occupies much of his time and nothing could be more fulfilling for him than that.

KATHY HAGGART - MARKETING MANAGER Kathy spent 36 years working for non-profits serving children. For 11 years, she was the Marketing and Development Manager for Big Brothers. In 1994, she took over the same role at Boys & Girls Clubs of Bellevue and, in 1997, was named President/CEO of the organization. When she began her career there, the organization had one location and in 2019, they had 15 sites including Clubhouses in Public Housing, public schools and a fieldhouse in a City-owned park. She is proud to devote her marketing skills to areas she is passionate about, including CHERRiSH.



Dr. Kerry Kuehl

Dr. Jerry Kuehl


PHD Nutrition; M.D. Internal Medicine; Advisor to Major League Baseball on Nutrition; Associate Professor of Medicine Oregon Health and Science; University Associate Director for Human Performance Lab.

Leslie Bonci



MPH, RD, CSSR, LDN; Director of Sports Nutrition University of Pittsburgh Medical Center for Sports Medicine; Nutrition Consultant to the Pittsburgh Steelers, Pittsburgh Penguins, Pittsburgh Pirates, Toronto Blue Jays, Washington Nationals, as well as the US Olympic Teams; BS in Biopsychology Vassar College.

Melanie Morford



Naturopathic physician graduating from Bastyr University in Seattle. Licensed in general practice and surgical settings.